Selasa, 26 Desember 2017
1. language and communciation
Language allows people to communicate with great precision. The Language
and Communication group studies how people use language in specific discourse
contexts, to share information with others, and to persuade or otherwise affect
them.
Our overall goal is to understand
how language is actually used,
when it is used effectively, and why.
For instance, how do particular text characteristics interact with a
reader's cognitive architecture such that information is conveyed in a
coherent, comprehensible way? How does language interact with people's
emotional and motivational architecture so that it effectively moves or
persuades them?
We explore whether answers to the above depend on the medium and genre
(e.g. a book, survey, advertisement, information leaflet, social media message,
or face-to-face conversation), and on additional nonverbal signs (e.g.
illustrations). Since language use is always socially embedded and guided by
personal, organisational, institutional and cultural goals, we also examine how
the social context affects language use and vice versa, as well as how people
from different cultures communicate with each other.
We address these questions using linguistic analysis, corpus and field
research, cognitive (neuro) science experiments, and computational modelling,
mostly focussing on adults, but also exploring language use involving children
and adolescents. Through collaboration with societal partners, we strongly
invest in embedding our research in concrete real-world settings, and in using
our results to improve communication in those settings. Examples involve
product advertising, health communication (e.g., patient information leaflets),
financial, legal and corporate communication (e.g., pension advice, police
interrogations, corporate apologies), helpdesks, informational websites for
children, textbooks, and voting advice applications
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